You can know what not to do when creating a logo. Knowing what makes a logo design terrible will help you avoid it and make a great logo that correctly represents your business and brand.
The best logo design studios and designers know the common faults of logos and avoid them. This should be the first thing that you should look into when starting to design a logo. This article has put together some of the main mistakes in bad logo design to know what you need to avoid. If you have already designed your logo and made some of these mistakes, there is no need to be concerned; we will also talk about how you can fix these mistakes.
Too Much Detail
Just because a logo is too detailed doesn’t make that logo bad. But you need to remember that the logo’s extra detail will not be seen unless the logo is displayed on a larger area like a billboard. Usually, logos are seen on smaller surfaces and have a lot of detail, which will not be visible to anyone seeing them. As a result, the logo will look cluttered and messy, and not professional. It would help if you avoided this.
How To Fix This Mistake
One of the quickest solutions is to design a simple logo and replace the too-detailed one. But if you don’t want to replace the transparent logo, you can create a responsive logo. What is a responsive logo? This is a variation of the complex and detailed logo design that is designed to be viewed at a smaller size. It makes the logo simple and looks more appropriate.
Outdated Logo Design
If outdated techniques are used to create a logo, it will become outdated quickly and not look great. An obsolete logo will make your business and brand look outdated, which is not what you want. Your logo needs to stay modern so people get the impression that your brand is modern and can keep up with the industry and competition.
How To Fix This Mistake?
The best solution to this mistake is to redesign your logo and give it a modern look. If you don’t want to make your logo modern-looking and want it to have a retro look, you need to make sure it is done correctly. There is a difference between purposefully designing a retro logo and designing a logo that just looks retro when that wasn’t the goal.
Your logo should never be vague. If your logo is insufficient, then something went wrong during the logo design process. A design firm’s logo will never be mysterious; they will purposefully design a logo that represents a brand correctly. Therefore, a vague logo is a bad logo. A logo should immediately tell someone about your brand and what it does when looking at it for the first time. If it can’t do that, then you need to redesign it. If you don’t know how to design a logo that does this, you can hire one of the many logo design studios to help you create a great logo.
How To Fix This Mistake?
One of the quickest ways to fix this logo design mistake is to add a description to your logo about your business and brand and what you do. Don’t add too much text; you need to be clear and get straight to the point. Less is more when we are talking about text in logo design.
Logos need to be unique and memorable; these are two main principles of excellent logo design. Generic logos cannot do this, and this makes them poorly designed logos. You should not copy what your competition is doing; this will not help you stand out and make a great first impression. You need to make sure your logo is designed with your brand as a priority; logo design studios have experience with this and create unique logos that will leave lasting first impressions. If your logo is generic, then you need to change it immediately.
How To Fix This Mistake?
You need to make sure that you know what your competition’s logo designs look like. Once you know this, you can design a logo that doesn’t look too similar. Avoid overused trends as they are one of the fastest ways to make your logo look generic. The logo design process should have a long research period where you find out as much as you can about your industry and the logo designs used within it.
A Logo Design That Is Unpleasant
If people don’t want to look at your logo because it’s unpleasant to look at, you have designed a bad logo. Your logo should catch people’s attention immediately, and it should invoke a certain feeling. This feeling will be different for all businesses; you should know what you want people to feel when seeing your logo. If you don’t know this, you have started designing your logo too quickly, and you need to go back to the research phase of the logo design process.
If you don’t know how to invoke certain feelings within people when they see your logo, you should ask for help from a company with experience with this. For example, a design logo’s studio can do this, so you should hire one and tell them your logo’s goal.
It isn’t too late to fix a bad logo, but you need to start immediately. The fewer people who see your bad logo the better. Use these tips to help you avoid lousy logo design mistakes or to fix them if you have already made some of them.