Artificial Intelligence and digital marketing are starting to go hand in hand. With the capability to collect data, to apply it, to analyze it, and later to learn from it- AI is transforming digital strategy. As it persists in advance, so will the capabilities to use it to improve digital marketing strategies and valuable customer insights for companies.
Here are three ways in which AI is changing digital marketing from better to the best.
Better User Experience:
The essential aspect of a successful digital marketing strategy is excellent customer satisfaction. When the content is appropriate to the user, they are more likely to transform and become recurring customers and have brand faith. Artificial intelligence can substantially support that in its capacity to collect data and decide which content is the most suitable based on things like historical data, past behaviour, and location. When doing anything as such, it gives the user the impact that the brand was built specifically for them.
For retail, AI can also be a game changer for online shopping experiences with new advancements in augmented reality where customers can actually “try” a product before buying it. There are apps where you can actually “trail” clothes to see how items will look on you without ever stepping into the store. This means fewer returns, higher engagement online for a brand, and less dissatisfied customers. In healthcare, digital marketing based on AI has been helping this startup sort the best hospitals in India for medical tourism for various treatments.
Voice search technology is also an addition of Artificial Intelligence in digital marketing that can get rapid results. Companies can now write their site to accord with virtual assistants like SIRI, Google Home, and Alexa. If you do it properly, you can move your brand to be the first result on a voice search which can help with brand recognition.
Not only can AI personalize customer experience on past conduct, but it can also predict behaviour for existing and new users. With the support of data management platforms (DMP) collecting second and third-party data now, AI can collect information about your users across the internet and not just in a session on the site. This can help in personalizing to their needs automatically through profiles and journeys, enabling you to target your potential leads and eliminating those unlikely to convert, allowing you to concentrate on formulating and executing critical marketing strategies.
While it is far from ideal, AI is continuously analyzing, interpreting, and collecting data to get smarter in utilizing. With new algorithms, the accuracy of customer expeditions, all the time, will help determine sales forecasting and get more efficient forecasting and ROI so that the business can provide the best experience for customers and right tools to help your business succeed.
Real-time customer support:
One of the most significant things customers look for in a suitable digital experience is quick response and resolutions. With the preface of AI chatbots, an automated tool that gives the impression of talking to an actual customer service person in real time, AI can deliver the experience in real time process also.
Chatbots can use conditions to see more “human-like” and can track and fulfil orders, answer basic questions, and help in solving simple issues. Facebook messenger has united the chatbot quality for company Facebook pages to help enhance customer service for businesses. These bots are available 24/7 and can reduce call wait time for customers having issues which can increase customer satisfaction overall.
Artificial intelligence continues to improve and grow and won’t slow down for a while. Implementation of AI into your digital marketing strategy will help give your business and customers have a better experience the insights it needs to succeed.
Rajat Jain is the Founder & CEO of ShootOrder – Digital Marketing Agency & Whizsky. He believes in relying on an evidence-based thought and work process backed by the scientific method. He thinks that there should always be a ballet of these elements to bring out the best results for marketing. The two eyes to the embodiment of these ideas are – ShootOrder and Whizsky. ShootOrder is a Digital Marketing Agency that has excelled in the niche of the Hyderabad market and expanding nationally. Whizsky is a Digital Media Publishing House that caters to the needs of the audience with trends and new founding in the field of digital marketing.