There are currently in excess of 4 billion internet users around the world, each spending a normal of 6 hours online every day. Digital marketing, basically, can’t be overlooked. On a normal there are right around 70-80 applications on most cell phones and practically 50% of them utilized in a month’s time. Consistently, new technologies turn out, the current ones get smarter and prospects get savvier just for us to be bombarded with messages.
The explosive development of the digital world doesn’t stop there. The importance of digital marketing has gotten an impressively higher share in the general marketing mix. Despite whether it’s small or large enterprise, for a business to be compelling, digital marketing is fundamental. Digital marketing become must to get things done for each business nowadays. Presence of your business on the internet is sincerely necessary. At present, everything is going digital. Be it health, banking, land, correspondence, everything is going digital. Before buying something people first looks on the internet and a while later select the most reasonable item or service for themselves.
Every association have unique objectives as an essential concern, yet fundamentally all are endeavouring to achieve more clients and increment deals. To do this effectively, organizations need to use all the most productive marketing strategies and patterns, and in the cutting edge world, the digital marketing tops the list.
To survive the difficulties of dynamic condition, organizations need to remain aware of the latest patterns in digital marketing. The recent trends that can be seen for the current year are Artificial Intelligence, Social Media, Content Marketing, Chatbots and Voice Search. With these new patterns, there are adequate ways to get more customers to your business and fulfil them. Here we’ve laid out some digital marketing trends to look out for in 2019.
Here are few points of digital marketing trends for 2019.
1) SEO A/B Split Testing
Marketing is all about testing, which is why SEO A / B split testing search engine optimization — like all split testing — enables you to isolate the growing traffic variables so that you can take a focused strategy to modifications in content.
2) Artificial Intelligence
The artificial intelligence will take over the world!Or at least the easier jobs in the world. AI can evaluate consumer behavior and search trends, using social media platform information and blog posts to assist companies know how consumers and clients discover their products and services. For example, Facebook messenger bots (which we’ll talk more about later) can help you automate and optimize your customer service.
This AI based technology uses instant messaging to chat with your customers or visitors to the site in real time, day or night with 1.4 billion individuals interacting with chatbots, 80% of skilled companies are already using chatbots or planning to use them by 2020. And by 2022, chatbots will assist companies save more than $8 billion a year, particularly in the banking and healthcare sectors.
4) Programmatic Advertising
Programmatic advertising implies using AI to automate ad purchasing so that more particular audiences can be targeted. For instance, real-time bidding or auctions is a kind of programmatic ad purchase. This automation is much more effective and quick, meaning greater conversions and reduced cost of acquiring customers.
5) Video Marketing
These figures demonstrate how important it is to include video in your 2019 digital marketing approach:
• 70% of customers say they shared the video of a brand.
• 72 percent of companies claim that the conversion rate of video has increased.
• 52 percent of customers say they are more comfortable in internet purchasing choices by watching product videos.
6) Influencer Marketing
Influencer Marketing is a kind of word-of-mouth marketing that focuses on using important leaders to drive the message of your brand to the bigger market. Instead of directly marketing to a large group of customers, you pay influencers to get the word out for you.
The use of influencers is a very efficient marketing tool for attracting clients. Someone from celebrities and Instagram or YouTube stars to well-known bloggers and reporters can be influencers who assist spread the word about your company or product via its social channels.
You need to customize your marketing if you want to stand out in 2019 – and that implies custom content, goods, emails, and more.
Custom content has never been simpler with the accessibility of information such as buy history, consumer behaviour and links clicked. Indeed, 96% of marketers think that customization is advancing client relations.