A business needs a face to get recognised in the market and industry. If you have a business you cannot make every single customer remember you with a different identity. You need to have something to attain recognition. A logo is the thing that does this task for you. It is your face in the world. Not only a face but also the reason for the people to love you (product/service), yearn for you and accept you.
Industry giants of varied fields earn huge profits with a small logo on their product. They were once unknown but their log helped them become popular. That very same small figure has the power to make your business popular overseas and earn you huge profits. It gives you the standard to be loved by the countless people and become popular in the elite class. Gucci logo on the Gucci belt needs no introduction. It is just desirable and many people want to get it in the name of status symbol.
What a logo is exactly?
A logo is a small symbol or design an organisation or business uses to facilitate identity of its products and services.
Power of a good logo described by the following points
Not one, not two, not three but many factors are necessary to bring in consideration to realise the strength of a good logo.
Foremost – It reveals your business identity
You need to have a visual representative to tell the identity of your brand. It communicates what you offer and also the accompanying principles, values and uniqueness. For instance – Apple Inc. Logo beautifully presents the unique nature that the whole industry and its customers know and admire. If you are the one planning to get designed a new logo, then make sure that your design keep all these qualities.
Get a distinguished existence despite the countless competitors
Oh yes, this one is most important. With many players in the queue to win the hearts of the customers, you can win only by being noticeable. This quality comes to those who look different from others. They suddenly catch attention. Make your logo do this for you. Companies try unprecedented symbols to help people recognise them easily in the crowd and abundance of other choices.
Attract new customers
With the quality of distinguishing identity, it is easy to attract new customers. Obviously, if they find you different, they are sure to get attracted for whatever you are selling. The design of your logo should be able to create interest in people. If it stirs curiosity, you are in a win win situation. Not only you are attracting people but also make them eager to become your regular customer. Isn’t that a good deal.
It inspires loyalty
A logo make people get in a habit of your existence and makes them accept you, which ultimately breeds loyalty. When they find your brand familiar, they start visiting to you frequently. This creates a feel of connection that intensifies the loyalty factor. This is how the things carry on and one day you become favourite of all. People find it vital to stick to you as no matter what new is coming in the market, but they find you irreplaceable. In fact, some people are so much in love with certain brands that they buy them despite it is out of their financial reach. They go for the instalment options or find for the possibilities of the options of easy loans uk to anyhow buy the product. You can find many followers of Sony mobile or Motorola. They just love the name and need no reasons to buy the product.
Enjoy extended brand exposure
A logo extends your reach beyond the geographical, cultural, political limits. Wherever it shows itself, your identity establishes there. Do you think ‘Clarks’ brand is something that people will not recognise out of England? Certainly, it will be recognised as it is a much admired brand at the international level. People from all religion and region accept it without doing any discrimination. And yes, this is what a logo does, it blurs, in fact, removes all types of discriminations. To be a little philosophical it is good not only for business but also for humanity.
People may forget the words but they easily memorise the designs and pictures. Logo makes its brand memorable and thus enhances the chances of sales. When people keep you in mind, your business finds a convenient way to enter in their hearts. Such a comfortable way to win trust. Isn’t it? Get your logo designed in a way that it should stay in the memory of the people for a long time. In fact, make it timeless.
Logo, Logo everywhere. That small beautiful thing is your power and identity. Design it with utmost care and then it will do everything PERFECTLY that it is destined for.